The first step to creating a social media marketing strategy is to define your social media goals and ensure that they align with your overall business objectives.
Ask yourself: What do you want to achieve through your social media efforts? Examples could be increasing brand awareness, driving website traffic, generating leads, boosting customer engagement, or improving customer satisfaction.
Once you’ve set your high-level goals, break them down into smaller, actionable steps. This helps you identify the specific actions and strategies needed to achieve your goals.
For example, if my goal is to increase website traffic through social media, helpful, actionable steps could include increasing posting frequency, optimizing content for sharing, or running targeted ad campaigns.